When a restaurant business needs to evolve in a "more loved and respected brand", it is time to create an overall restaurant experience that guests "feel extremely positive and confident about."
A good rebranding strategy cannot just be the typical
logo and design change; the brand should be reconsidered, from top to bottom, inside and out.
To create a "new feel", great efforts should be in place to identify multiple goals, from creating better value to providing excellent customer service, executing
more impact marketing strategies and embracing long-term sustainable operations.
Light or major remodeling could be considered as well in order to adapt to the new trends and align to the different needs of your target market.
should be directed to changes in operations, marketing, products:
- Repositioning the company mission and vision to introduce a change of focus
- Updating the corporate image to align to new market needs
- Expanding the business
- Analysing new cost control methods and missed sales opportunities
- Analysing gaps in the organizational structure & ways to improve the level of customer service
- User Friendly Recipe Manuals designed to maximize operational
- Operations support for new concepts & equipment design and procurement
- Recruitment & Training
- Branding development
- Marketing & promotions planning
- Website & social networking development
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