When a restaurant business needs to evolve in a "more loved and respected brand", it is time to create an overall restaurant experience that guests "feel extremely positive and confident about." A good turnaround / repositioning strategy cannot just
be the typical logo and design change; the whole brand should be reconsidered, from top to bottom, inside and out.
To create a "new feel", great efforts should be in place to identify multiple goals, from creating better value to providing excellent
customer service, executing more impact marketing strategies and embracing long-term sustainable operations. Light or major remodeling could be considered as well, in order to adapt to the new trends and align to the different needs of your target market.
Strategic planning should be directed to changes in operations, marketing, products:
- Repositioning the company mission and vision to introduce a change of focus
- Updating the corporate image to align to new market needs
the business scope
- Evaluating existing concept and management
- Analysing new cost control methods and missed sales opportunities
- Analysing gaps in the organizational structure & ways to improve customer service
user friendly recipe manuals to maximize operational efficiencies
- Providing operations support for new concepts, equipment design and procurement
- Assisting in recruitment & training programs designing
- Branding development and
- Corporate restructuring
- Food & Beverage programs development
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