Ready to reposition your restaurant business?
When a restaurant business needs to evolve in a "more loved and respected brand", it is time to create an overall restaurant experience that guests "feel extremely positive and confident about."
A good rebranding strategy cannot just be
the typical logo and design change; the brand should be reconsidered, from top to bottom, inside and out.
To create a "new feel", great efforts should be in place not just to become a "better looking place where to get good food", but to identify multiple goals, from creating better value to providing excellent customer service, executing more impact marketing strategies and embracing long-term sustainable operations.
Light or major remodeling should be considered as well in order to adapt to the new trends and align to the different needs of your target market.
Strategic planning should be directed to changes in operations, marketing, products.
Some other tasks are:
- Repositioning the company mission and vision to introduce a change of focus
- Updating the corporate image to align to new market needs
- Expanding the business scope
- Analysing new cost control methods and missed sales opportunities
- Analysing gaps in the organizational structure & ways to improve the level of customer service.
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